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Search Marketing Professional

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Search Marketing Professional

Certification Prerequisites Target Audience Cost of Exam
Experience Education
SCSM-P Nil Certified Digital Marketing Professional Anyone who is interested in becoming a Search Marketing Professional USD 300

Overview

Search Marketing is the overall method of driving traffic to a company’s website through the use of search engines, and includes both organic search engine optimization and paid search strategies. Certified Search Marketing Professional will effectively manage the company’s rankings in paid and organic listings on search engine result pages, achieve the marketing objectives, and monitor the key metrics.

Successful candidates will be awarded the Certified Marketing Strategy Specialist certification  after passing the certification exam.

Audience Profile

This certification is appropriate for anyone who is interested in becoming a Search Marketing Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is mandatory to complete the Certified Digital Marketing Professional Certification and study the recommended processes from the study Guide – Digital Marketing book before applying for the Certified Search Marketing Professional exam. All the required resources are also provided as part of the online certification course.

Exam Format

  • Multiple Choice
  • 80 questions per exam
  • No negative marks for wrong answers
  • 90 minutes duration
  • Proctored online exam

How to Apply

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