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Web Analytics Professional

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Web Analytics Professional

Certification Prerequisites Target Audience Cost of Exam
Experience Education
SCWA-P 5 years of work experience Study Chapter 7 from study Guide – Digital Marketing book and other reference material. Sales and Marketing Professionals and Specialists. USD 300


Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. Certified Web Analytics Professional course is tailored to introduce marketing specialists or enthusiasts to the world of website analytics and how data backed decision making leads to marked improvements in their customer’s online interaction with a brand.

Candidates will be awarded the Certified Web Analytics Professional certification by SMstudy after passing the certification exam.

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Web Analytics Professional.


The candidate should have passed the Certified Digital Marketing Professional exam and studied all processes from the study Guide – Introduction and Digital Marketing book before applying for the Certified Web Analytics Professional.

Exam Format

  • Multiple Choice
  • 60 questions per exam
  • No negative marks for wrong answers
  • 90 minutes duration
  • Proctored online exam

How to Apply




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